Puma future cat News

Sunday 21 March, 2010

We can see establishment of a new attitude to life

The eighties and nineties, puma shoes for men once on the marketing and sales lagged Nike, Reebok and Adidas and other sports apparel giant behind. At the time, was seen as outdated Puma brand, Puma athletic shoes in department stores have put the container on the cheap in 1993, puma ferrari shoes to the brink of bankruptcy. Most analysts and observers agree that Jochen Zeitz appointed CEO and board chairman is an important turning point in the company Puma.

Prior to this, puma speed cat's marketing programs behave, in addition to that small American Logo, did not see the brand and Nike, Adidas difference, dealers are also placed into the same product sold in a different terminal. Zeitz an office and says: "personality is the key to our survival, we have to do most if you want sports lifestyle brand, otherwise we simply can not and Nike giant competition."

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News for Saturday 20 March, 2010