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Puma future cat NewsThursday 28 January, 2010
PUMA achieves tremendous track record As the sponsor of the Jamaican track field team at the World Athletics Championships 2009 in Berlin, puma ferrari shoes Sportlifestyle company PUMA achieved a tremendous track record by endorsing sprint hero Usain Bolt who wrote sports history in Germanys capital when he smashed the 100m and 200m world records. Three time Olympic gold medallist Usain Lightning Bolt broke the 100m world record with an amazing time of 9.58 seconds, when he seemingly effortlessly blew away his own world record of 9.69 seconds by 0.11 seconds that he set in last years Olympic Games in Beijing exactly a year ago to the day. The PUMA athlete manifested his reputation of a sprint superstar when he smashed his 200 meter world record of last year to become the World Champion in 19.19 seconds. With the Jamaican team coming in first in the 4x100 relay in 42.06 seconds on Saturday night, he finished an amazing race week by adding another gold medal and World Championship title to his track record. The currently fastest man on earth has joined the group of successful PUMA athletes and teams, whose outstanding performances strongly influenced international sports through innovative PUMA products and creative marketing initiatives during the last 60 years. The Theseus Pro sprint spike, dubbed the PUMA YAAM, that propelled Usain Bolt to victory was developed by a team of puma Ferrari designers and technicians who studied and measured Bolts stride and foot form. With this information and ongoing track-testing, they created a custom-made sprint spike that best suits Usains unique body kinetics. The vibrant orange color was chosen to contrast the Olympic Stadiums signature blue track. The shoe is designed to provide power, speed and stability. The engineof the show is a carbon plate, which adds speed and power but no weight. PUMA has also designed an athletic, low-profile version of Usains signature track spike, called the PUMA STREET YAAM, which will be available at select retail locations later in the year. News for Wednesday 27 January, 2010
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