In the Olympic marketing, Puma introduced a new innovative consumer favorite sports products, and during the Olympics to start in order to track products as the main theme of the large-scale marketing campaign. The most impressive so that the public must be "Bolt kiss" the. In addition, the Puma in cooperation with the F1,puma future cat low but also sponsored the 2008 ~ 2009 Volvo Ocean Race, and the network, mobile phones, outdoor, print, television, events, etc. 360-degree marketing.
Puma marketing are generally two steps: The first step is going on need to let everyone know how to let more people know better; The second step is how to pass the information to those who really want to know people. This is what we have been implementing precision marketing strategies. In 2009, precision marketing is still the direction of our efforts. puma future cat GT ferrariTo the public it, choose clothing brands tend to focus on cultural and spiritual dimensions of things, so Puma how to create a good experience for the consumer environment is very important. In addition, the Puma’s precision marketing is not only to consider the return on investment, but also to consider how to make advertising delivered to consumers in a friendly manner, rather than forcing served.puma Baylee Future Cat II A user-friendly we have always upheld the principle, we do not want to become famous overnight, but I hope people will like and identify with our brand.
Relative to the entire industry is concerned, I think that Puma is a more re-look at the media, whether it was in 2008 we have already done or will do in 2009, have reflected this. Because there are many new technologies, new media, you can make up for some traditional media, there is no way to do things. For example, Puma ShoesF1 co-operation, we launched a lot of racing series, clothing, have done some edge gifts, as long as the Puma Web site users to register, we have sent to him via mobile phone multimedia messaging, MMS relying on his shop where you can receive such products. Puma Speed CatThis is the traditional media can not be done.
We will also have been in network marketing efforts, as PUMA’s own e-commerce site has not been established, we hope to influence the network marketing and build the brand Puma’s influence, and succeeded in attracting these people to our the shop to go.
In the choice of new media, we have two considerations: First, lock the focus on our goals with the new media consumer group of consumer behavior and interests. Some of the goals of consumers prefer the Internet, while others prefer to use mobile phones, we must act according to different consumer groups used to choose the media, and thus to influence their consumer behavior; second, every media has its own personality. If your advertising campaign in the media failure does not mean that the media is not good, could be a problem with strategy. How do their own brand identity and the media,Puma SF Drift Cat a good combination of features, and reflected, is very important. Such as video media, we are cool with the potatoes and have had excellent co-operation. We have thought about what would happen if the video do DIY? But China’s consumers just like browsing or simple participation, not afford to participate in. deep, so this option is not feasible.
In short, each media has its own value and significance, the key is how do you find a good entry point, let your brand identity and the media edge, and perfectly able to be shown.
In addition, in 2009 we will continue to introduce new products and new products around them to do a series of marketing activities. We will pass through a number of marketing channels Puma brand of information, at least for now for Puma, it is very important. Many people know that Puma, Puma SF Trionfo Lowbut how many people really understand what is a Puma in the end? We hope that more people understand what we call the "City Life" in the hope that more people like our Puma.
